Welcome to Peacock Ad Manager

Peacock Ad Manager is a self-service, end-to-end ad buying solution that gives small to medium-sized businesses access to NBCU’s premium streaming portfolio. The platform combines the precision and measurability of digital with the engagement of TV to help you expand your business beyond search and social at a budget that works for you. 

Key benefits 

Access to NBCU’s premium content Maximize your impact through access to our iconic portfolio that reaches 180M+ adults every month. 

Trusted & brand-safe Protect your brand by knowing your ads are running in a brand-safe environment on premium NBCU streaming content. 

Precision targeting Reach your ideal consumers wherever they’re watching by leveraging demos, behavioral segments, and geotargeting. 

Real-time reporting Optimize campaigns and get the most from your investment using real-time reports to identify what’s working (and what’s not). 

Outcome-based measurement Gain robust insights into your campaign’s performance by matching streaming ad exposure data to business outcomes you select. 

What’s included in Peacock Ad Manager? 

Our built-in workflow walks you through building a campaign in five simple steps. 

1️⃣ Create campaign Create a new campaign by setting your budget and flight dates. 

2️⃣ Select targeting Select the attributes (demo, behavioral, geo) for the audience you want to reach. 

3️⃣ Creative Upload your creative according to NBCU’s ad specs. 

4️⃣ Choose KPIs Choose the events you want to track for measurement (tracking pixel required). 

5️⃣ Launch Review your campaign specs and launch your campaign. 

Where do Peacock Ad Manager ads appear?

Peacock Ad Manager’s inventory pool comprises NBCU’s owned-and-operated streaming inventory across our iconic brands and across devices.

Bravo | CNBC | E! | MSNBC | NBC | NBC News | NBC Sports

Oxygen | SYFY | Telemundo | Universo | USA | Peacock

How much does it cost to run campaigns using Peacock Ad Manager? 

Peacock Ad Manager provides you with two budgeting options: daily and lifetime. You can change your budget anytime throughout the campaign and the system won’t spend more than the budget you set.

Creative guidelines

NBCUniversal has a dedicated website for creative guidelines and specifications to help you ensure your ad complies with our ad policies.