Build a campaign from scratch

Perform the following steps to build your campaign from scratch. Click the links in Learn more for detailed information.

Step	Action	Learn more
1	Specify the campaign name, budget, and flight dates.	Campaign name and dates Campaign budget
2	Specify your campaign objective.	Campaign objective
3	(Optional) Configure advanced campaign delivery options, including incrementality, A/B testing, and frequency cap.	Advanced campaign delivery options
4	Set up one or more ad groups, including bid strategy and targeting.	Ad group name and dates Ad group budget Bid strategy Ad group targeting
5	Upload the campaign creative.	Add creative to a campaign
6	(Optional) Add additional ad groups and creative.	Ad group settings Work with creative
7	Review and launch the campaign.